Why Non-Alcoholic Drinks Aren't Cheap?
Alcohol-free drinks are rising in popularity. With so many options for non-drinkers available in our favourite bars and liquor stores (alcohol-free wines, non-alcoholic beers, spirits, etc.), it’s now looking to be a much better option than your regular mind-numbing booze.
But the thing that confuses a lot of people is why are non-alcoholic drinks so expensive? Without the tax and alcohol content, shouldn’t they be cheaper than their alcoholic equivalents? What is it that drives the prices up on one bottle of alcohol-free wine?
Many people think it’s logical for non-alcoholic drinks to cost less because it has low or zero alcohol, unfortunately, that is not the case. And while it might feel disappointing that you’re paying more for a drink with less alcohol, there’s actually more to it than you realize. In this post, you’ll learn why our non-alcoholic drinks at CraftZero are priced the way they are.
An Artisanal and Refined Production Process
For someone who drinks with the sole purpose of getting drunk, the high cost of non-alcoholic drinks might be perplexing. But just like you will pay for a good beer, the same goes for a good non-alcoholic drink.
Alcohol-free drinks are expensive when you compare them to regular alcoholic beverages. The reason for this is simple: creating them is a complex process! From the ingredients, the processes required, to the environment where it’s produced—everything is carefully planned to the core.
Most of the factors that drive up the price of these drinks can be traced to their manufacturing process. Making good non-alcoholic drinks isn't easy and the production isn’t cheap. The truth is it’s actually more expensive to make non-alcoholic drinks than your regular beers and wines.
This is reflected by its artisanal and refined production process. Non-alcoholic drinks production varies greatly from traditional alcoholic beverages because it adds extra steps before bottling.
Creating low or zero-alcohol drinks is done by extracting the alcohol from the product—or by producing them without using alcohol in the first place. Removing the alcohol makes the production extra challenging as producers have to maximize the ingredients to retain the taste and aroma of the drink.
To create an alcohol-free drink, brands scour for premium ingredients. They also use more of these ingredients during the de-alcoholisation process where a lot of liquid is lost. Most non-alcoholic drinks actually contain higher quantities of botanical ingredients to ensure that flavour stays even in the absence of alcohol.
Distillation, Quality, and Marketing
Most production of alcohol-free drinks also involves the use of cutting-edge distillation technology, which is expensive to purchase and difficult to operate without expertise. Producers have to extract flavours of ingredients one by one which takes more time and racks up more costs.
Furthermore, the development of non-alcoholic products takes years to perfect. Since it’s a relatively new market, many producers are still learning during the production and marketing process. It also takes a lot of practice to invent and create new flavours. Brands work hard to deliver true-to-taste experience, something very important for people who want to stop drinking, but not entirely.
Another reason for the high cost is the cost of maintaining the quality of the drink. While alcohol contains self-sanitizing properties, water doesn’t. For this reason, many non-alcoholic drinks require consistent refrigeration to prevent them from going bad.
Then there’s also the marketing costs. For a young market, building brand awareness is a huge challenge. Educating drinkers and non-drinkers about its value takes dedication and patience.
All of these contribute to the high cost of non-alcoholic drinks.
The Non-Alcohol Drink Industry
It might just be a trend, but it also might be here to stay. In fact, the non-alcoholic beverage craze doesn’t seem to be dying anytime soon. According to a recent forecast, the non-alcoholic beverage market size could potentially reach $1,257 Billion by 2027.
Whilst it’s still a small market compared to regular alcoholic beverages, there’s so much potential. In fact, while alcoholic sales are decreasing, sales of non-alcoholic drinks are soaring. According to a Nielsen report, retail sales of non-alcoholic drinks in the US reached 116% this year while sales of regular beers fell 4%.
If one is to look at it as a societal issue, we can see this as a shift to a healthier lifestyle—as more and more individuals make a conscious effort to reduce alcohol consumption. It can also be seen as a positive response to the growing wellness movement, just like the rise of faux meat it’s a healthy option that many health-loving individuals want to see more in the world.
After the pandemic, many people have embraced healthier options when it comes to the food and drinks they consume. Alcohol consumption is one of the leading causes of heart disease, sleep problems, and cancer. Excessive alcohol consumption has different kinds of negative effects on our bodies. If you’re a heavy alcohol drinker and quitting drinking is too hard for you—maybe switching to these non-alcoholic drinks can be the cure you’re looking for?
Zero and low-alcohol drinks are shaking up centuries of drinking tradition and might probably become a potentially strong competitor for the wine and beer industry. At the end of the day, this isn’t a cheap vs expensive argument, it’s simply a choice of healthy vs. not. People are realizing that they can now drink their favourite bottles of liquor without feeling the guilt of destroying their health or the hangover the next day. This is only possible with non-alcoholic beverages!
Our Non-Alcoholic Drink Recommendations
Try the 1920 Pinot Grigio as a white wine alternative. This delicious non-alcoholic wine is the best partner for your seafood and chicken cuisines. Enjoy detectable flavours of Nashi pear, granny smith apples and citrus!
For whiskey lovers, try Lyre's Highland Malt. This well-crafted spirit is made with the essence of blended malt whisky and added with exciting contemporary flavours.
Celebrate your big day with a crisp alcohol free beer like Beneficial Beer Co Stone Cold Lager. A classic all-malt lager with traditional malt, this beer is perfectly crafted to retain that balanced soft bitterness.