Tom Holland's alcohol-free beer brand, BERO, has quickly become one of the fastest-growing names in the non-alcoholic beer category. Launched by the Spider-Man actor after his own journey with sobriety, BERO has attracted attention for combining premium brewing with a modern approach to mindful drinking. But is it simply another celebrity-backed beverage, or does it represent something bigger?
While celebrity brands have become increasingly common across spirits, wine and ready-to-drink cocktails, BERO has earned attention for a different reason. Rather than relying solely on Tom Holland's name, the brand has entered one of the fastest-growing categories in the beverage industry with a clear focus on quality, flavour and modern social drinking.
For Australian drinkers exploring premium alcohol-free beer, BERO is a name worth knowing.
Who owns BERO?
BERO was co-founded by actor Tom Holland and CEO John Herman after Holland publicly shared his experience with taking a break from alcohol.
After publicly discussing how taking a break from drinking changed his relationship with alcohol, Holland recognised a gap in the market. He wanted a premium non-alcoholic beer that felt just as enjoyable to drink in social settings as traditional beer.
Rather than positioning BERO as a substitute for alcohol, the brand was created to stand alongside premium craft beer, offering flavour, quality and occasion first.
That philosophy has helped establish BERO as one of the most closely watched new brands in the alcohol-free beer category.
Why Tom Holland launched BERO
After taking a break from alcohol, Tom Holland realised how difficult it was to find alcohol-free beers that still felt premium and enjoyable in social settings. Rather than creating another celebrity product, he set out to build a brewery focused on flavour first. The result is BERO — a range of alcohol-free beers designed to let people enjoy the ritual of sharing a beer, whether they're taking a month off, moderating their drinking or simply choosing not to consume alcohol.
Why is BERO becoming so popular?
The alcohol-free category has changed dramatically over the past decade.
Consumers are no longer simply looking for a beer without alcohol. They're looking for beers that taste authentic, suit different occasions and reflect the same craftsmanship found in traditional brewing.
Its launch also coincides with a broader shift towards moderation and mindful drinking.
Whether it's Dry July, Sober October, designated driving, early-morning sport, fitness goals or simply choosing not to drink every day, many people want more flexibility without sacrificing flavour.
The brand has also benefited from Tom Holland's broad appeal and a growing cultural shift towards mindful drinking.
More than a celebrity beer
Celebrity-backed drinks often generate initial interest, but long-term success depends on the quality of what's inside the can.
BERO has taken a different approach to many celebrity brands by launching with multiple beer styles rather than a single flagship release. From crisp pilsners and refreshing wheat beers to juicy hazy IPAs, the range is designed to offer genuine choice while showcasing the flavour and craftsmanship modern drinkers expect.
That reflects the way today's alcohol-free beer category has evolved. Consumers are no longer simply looking for "a non-alcoholic beer" — they're looking for the same variety they'd expect from a traditional craft brewery. By focusing on familiar styles instead of novelty, BERO positions itself as a brewery first and a celebrity brand second.
The BERO beers available at Craftzero
Craftzero currently stocks four beers from the BERO range, each inspired by a classic beer style while showcasing the flavour, balance and craftsmanship the brewery is known for. Whether you prefer a crisp pilsner, a refreshing wheat beer or a hop-forward IPA, the range offers something for every palate.
BERO Kingston Golden Pils
Clean, crisp and refreshing, Kingston Golden Pils delivers delicate malt sweetness, floral hop character and a smooth, easy-drinking finish. It's an excellent introduction to the range for lager lovers.
BERO Edge Hill Hazy IPA
Soft and juicy, Edge Hill Hazy IPA showcases tropical fruit aromas with a rounded mouthfeel and restrained bitterness. It's ideal for drinkers who enjoy modern hazy IPAs.
BERO Noon Wheat
Inspired by traditional wheat beers, Noon Wheat combines citrus, tropical fruit and a smooth, refreshing body. The result is a bright, approachable beer suited to warm afternoons and relaxed entertaining.
BERO Double Tasty IPA
For hop lovers, Double Tasty IPA offers the boldest flavour profile in the range, layering citrus, pine and tropical hop notes with satisfying bitterness and impressive depth for an alcohol-free IPA.
What makes BERO different?
BERO isn't trying to imitate one style of beer.
Instead, it offers a portfolio that caters to different tastes while maintaining a consistent focus on premium ingredients, modern brewing techniques and approachable flavour.
That's one reason the brand has attracted attention beyond celebrity headlines.
BERO has also embraced major sporting occasions, using football partnerships and World Cup-themed activations to reinforce the idea that alcohol-free beer belongs at every celebration. It's another sign of how the category is becoming part of mainstream sporting and social culture rather than a niche alternative.
BERO's approach reflects a broader trend across the drinks industry: alcohol-free beer is no longer reserved for people who don't drink. Increasingly, it's being chosen by consumers who simply want more options.
Is BERO alcohol-free?
Yes. Every beer in the BERO range is brewed to contain less than 0.5% ABV, meeting the standard definition of alcohol-free or non-alcoholic beer in many countries, including Australia. That makes it an appealing option for people taking a break from alcohol, moderating their drinking or simply wanting to enjoy the flavour of beer without the full-strength alcohol.
Explore the BERO range at Craftzero
From refreshing pilsners to juicy hazy IPAs, BERO combines contemporary brewing with one of the biggest shifts happening in the beverage world today.
Whether you're already familiar with Tom Holland's alcohol-free beer or discovering BERO for the first time, the range showcases just how far non-alcoholic brewing has come.
Explore the full BERO range at Craftzero and discover four distinctive beer styles that prove alcohol-free doesn't mean flavour-free.
