The beer born for athletes and sport lovers

Athletic Brewing Co. is a Connecticut-based alcohol-free brewery that has been taking the market by storm. The non-alcoholic beer category has grown strongly during the pandemic and Athletic’s sales grew about 500% last year.

Their secret? A non-alcoholic beer that knocks the ball out of the park in every aspect.

From an athlete for athletes

Bill Shufelt, the founder of Athletic Brewing Co., is a former trader who had an intense, performance-based lifestyle. “I had to cut out drinking because my day job required me to be on, and I was running ultra-marathons on weekends.” Not drinking was, he adds, “an unbelievable life hack”. Having had a similar (disappointing) experience to most of us when trying to buy non-alcoholic drinks going out, he saw an opportunity and a need. And so Athletic Brewing was born.

Who drinks Athletic Brewing Co.

The Athletic community is an active bunch of weekend warriors, amateur athletes, professional parents, and regular folks who are beer lovers at heart. They have inspiring brand ambassadors and a commanding list of high-profile backers that includes pro football stars J.J. Watt and Justin Tuck, Momofuku founder David Chang and cycling legend Lance Armstrong, as well as Tom’s Shoes founder Blake Mycoskie. Athletic Brewing non-alcoholic beer can be enjoyed after running, surfing, cycling, hiking, sailing or just chilling. No matter your motivation or level of activity, if you want to keep a clear head and drink healthier, Athletic Brewing Co. is there for you.

Why is drinking non-alcoholic better for your health

Health and fitness are one of the main reasons why you should be drinking non-alcoholic beers over standard ones.

Getting drunk, being hungover and eating junk the day after, doesn’t really go hand in hand with early morning workouts and a strong fitness regime…

There are endless benefits to drinking less alcohol, and this is why it also increases your health:

  • More energy

Metabolising alcohol takes a lot of energy out of your body. Plus, alcohol leaves you dehydrated. And, let’s be honest, a night spent drinking is always a late night. That means you are bone tired the next day, have slept poorly, are dehydrated and possibly hungover. In other words, no energy to spare.

  • More motivation

It’s always hard to find the motivation to hit the gym and being hungover doesn’t help. Even if you don’t have a hangover, your body is suffering from the effect of hours of alcohol consumption. That leaves you tired and fatigued, making finding any motivation so much harder. Your mood is also affected by it, recovering from a night spent drinking makes you moody and in a ‘can’t be bothered’ spirit. Imagine instead feeling well-rested, recharged, body feeling strong. Who is gonna hold you back now?

  • More time

It’s not just the wasted hours of the morning (or day) after, where you are incapacitated to do any exercise by your body exhaustion and hangover. It is also the hours spent drinking mid-week after work or since Saturday afternoon, hours that could be spent outdoors, exploring and getting fitter instead.

  • Lose weight

Alcohol has a lot of hidden calories. On top of having more energy, motivation and time to work on your fitness, you will be losing weight without even trying. Most alcohol-free drinks are lower in calories than their alcohol counterpart but, best thing, they also legally have to tell you what’s in them, making it so much easier to keep track.

Good for you, good for the environment

Athletic donates 2% of its sales to rotating eco-friendly causes, they have called it Two for the Trails. It includes the maintenance of trails and state parks, as well as societies and enterprises that work towards environmental goals. It really is an immense commitment to philanthropic efforts and protecting the environment and an inspiration for all of us to do our part.

Athletic Brewing Co. available only at Craftzero

Athletic was only sold in its home country, the US, until 2020 when it made an international push. Craftzero is the first (and only to date) importer of Athletic Brewing Co. We started stocking their product as we believe in the same mindful living movement. By buying Athletic Brewing non-alcoholic beers with us you will be supporting their Two for the Trails program and our Buy for a cause commitment. Craftzero donates $1 for every purchase made to an Australian charity.

This February 2021, we are supporting The Smith Family.

So, start putting your fitness first and help others in the process, try Athletic Brewing non-alcoholic beers:

  • Athletic Brew Co. Run Wild IPA

Athletic Brew Co. Run Wild IPA the ultimate IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing and only 70 calories.

  • Athletic Brew Co. Upside Dawn Golden Ale

Athletic Brew Co. Upside Dawn Golden Ale is your classic craft golden ale. Refreshing, clean, balanced, and light-bodied. It boasts subtle floral aromas and earthy notes; spicy and citrusy it is bursting with refreshment. Brewed with premium organic malts from the US & Germany along with a combination of English and traditional American hops. It only has 50 Calories per serve!

  • Athletic Brew Co. Cerveza Atletica

Athletic Brew Co. Cerveza Atletica is a deliciously refreshing Mexican lager. Made with German mats and hops it has a rich copper hue and bread crust aroma. It boasts a light, spicy, floral taste. Dry and refreshing, it is THE BEER to have after a beach workout. Don’t worry, it only has 60 calories.

What are you waiting for? Order your first 6-pack and drink it while you work on your own 6-pack.

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Non-Alcoholic Beers are here to stay, read more here 

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