Athletic Brewing Co. is a Connecticut-based alcohol-free brewery that has been taking the market by storm. The non-alcoholic beer category has grown strongly during the pandemic and Athletic’s sales grew about 500% last year.

Their secret? A non-alcoholic beer that knocks the ball out of the park in both taste and health benefits.

From an athlete, for athletes.

Bill Shufelt, the founder of Athletic Brewing Co, is a former trader who had an intense, performance-based lifestyle. “I had to cut out drinking because my day job required me to be on, and I was running ultra-marathons on weekends.” Not drinking was, he adds, “an unbelievable life hack”. Having had a similar (disappointing) experience to most of us when trying to buy non-alcoholic drinks going out, he saw an opportunity and a need. And so Athletic Brewing was born.

Who drinks Athletic?

The Athletic community is an active bunch of weekend warriors, amateur athletes, professional parents, and regular folks who are beer lovers at heart. They have inspiring brand ambassadors and a commanding list of high-profile backers. Athletic Brewing non-alcoholic beer can be enjoyed after running, surfing, cycling, hiking, sailing or just chilling. No matter your motivation or level of activity, if you want to keep a clear head and drink healthier, Athletic Brewing Co. is there for you.

Why is drinking non-alcoholic beer better for your health?

Health and fitness are one of the main reasons why you should be drinking non-alcoholic beers over standard ones. Getting drunk, being hungover and eating junk the day after, doesn’t really go hand in hand with early morning workouts and a strong fitness regime…

There are endless benefits to drinking less alcohol, here we focus on your health:

More Energy

Metabolising alcohol takes a lot of energy out of your body. Plus, alcohol leaves you dehydrated. And, let’s be honest, a night spent drinking is always a late night. That means you are bone tired the next day, have slept poorly, are dehydrated and possibly hungover. In other words, no energy to spare.

More Motivation

    It’s always hard to find the motivation to hit the gym and being hungover doesn’t help. Even if you don’t have a hangover, your body is suffering from the effect of hours of alcohol consumption. That leaves you tired and fatigued, making finding any motivation so much harder. Your mood is also affected by it, recovering from a night spent drinking makes you moody and in a ‘can’t be bothered’ spirit. Imagine instead feeling well-rested, recharged, body feeling strong. Who is gonna hold you back now?

    More Time

      It’s not just the wasted hours of the morning (or day) after, where you are incapacitated to do any exercise by your body exhaustion and hangover. It is also the hours spent drinking mid-week after work or since Saturday afternoon, hours that could be spent outdoors, exploring and getting fitter instead.


        Alcohol has a lot of hidden calories. On top of having more energy, motivation and time to work on your fitness, you will be losing weight without even trying. Most alcohol-free drinks are lower in calories than their alcohol counterpart but, best thing, they also legally have to tell you what’s in them, making it so much easier to keep track.

        Good for you, good for the environment

        Athletic donates 2% of its sales to rotating eco-friendly causes, they have called it Two for the Trails. It includes the maintenance of trails and state parks, as well as societies and enterprises that work towards environmental goals. It really is an immense commitment to philanthropic efforts and protecting the environment and an inspiration for all of us to do our part.

        So, start putting your fitness first and help others in the process, try Athletic Brewing non-alcoholic beers:

        Athletic Brew Co. Run Wild IPA

          Athletic Brew Co. Run Wild IPA the ultimate IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing and only 70 calories.

          Athletic Brew Co. Upside Dawn Golden Ale

            Athletic Brew Co. Upside Dawn Golden Ale is your classic craft golden ale. Refreshing, clean, balanced, and light-bodied. It boasts subtle floral aromas and earthy notes; spicy and citrusy it is bursting with refreshment. Brewed with premium organic malts from the US & Germany along with a combination of English and traditional American hops. It only has 50 Calories per serve!

            Athletic Brew Co. Beer Box


              Discover the 2 main Athletic Brew Co beers with this discounted Athletic Brew Co. Beer Box. Each pack contains 2 x 6pk of the Upside Dawn Golden Ale and 2 x 6pk of the Run Wild IPA. Delicious and refreshing, these are THE BEERS to have after a beach workout. 


              Non-Alcoholic Beers are here to stay, read more here

              Irene Falcone
              Tagged: beer